report from New Mexico State University
Pecans are the only tree nut that is native to the United States. The world’s largest supplier of pecans, the U.S. produces on average between 250 and 300 million pounds – approximately 110,000 to 140,000 metric tons – each year; about 80 percent of the total world crop.
The pecan industry’s international promotional work is the responsibility of the U.S. Pecan Growers Council (USPGC), which markets the nuts under the “U.S. Pecans” logo and trademark.
The USPGC has successfully undertaken marketing activities since 2010 in Canada, China, India, South Korea, Turkey, the United Arab Emirates, Western Europe and Vietnam. Operations at the present time are focused on China, India, South Korea, Turkey and Vietnam.
The current international strategy is to create long-term demand for American pecans among consumers, importers and buyers in each of the five priority markets. The core message of that effort is the superior nutritional content and remarkable variety of uses of pecans, both as a snack and as an ingredient, and the contribution pecans can make to a healthy diet. These efforts are beginning to pay off as demand is growing in key markets such as China.