One of the main constraints facing the pecan industry is tariffs. Tariffs on imported pecans exist in all five target markets, China, India, Turkey, Vietnam, and South Korea. A strategy to address these obstacles is an important and necessary component of any international marketing effort. Some successes in reducing tariffs have been achieved, notably in China and South Korea. In the other countries existing tariffs are high, although they don’t appear to have affected the viability of the market in Turkey. In the other two markets, India and Vietnam, they are barriers to trade, though for different reasons.